San Francisco, CA, September 12 2012 – Metaswitch Networks, a leading provider of the software and solutions that power a whole new generation of communications services, has launched a campaign which fondly remembers the days of premises-based PBX and is inviting businesses to share their recollections of this disappearing technology atwww.RememberWhenPBX.com.
It’s a case of ‘The King is dead. Long live the King’ for the communications industry as it ushers in a new era of next-generation hosted PBX solutions. But while the business world increasingly embraces cloud-based telephony applications, media streaming, VoIP, and unified communications, Metaswitch is encouraging businesses to take a moment to remember what has gone before.
“Pretty expensive to buy, costly to maintain, and a chore to administer, the legacy PBXs which served us all so well are being laid to rest,” explains Steve Gleave, vice president of marketing at Metaswitch. “Our research indicates nearly 70% of SMEs are considering IP voice services in the next two years. That’s the impetus for our living museum dedicated to those sultans of switching, titans of TDM, and for an industry’s fading memories.”
Business customers are demanding easy and cost effective IP migrations that leverage hosted telephony and UC, and which utilize SIP trunking. Meanwhile, service providers are innovating their business models and Metaswitch is a key part of that innovation story.
Metaswitch is rewarding people for sharing their memories. Anyone who submits a story or photograph for inclusion on the website will receive a free copy of ‘Silver Linings: Nursery Rhymes for Cloudy Times’, a collection of classic nursery rhymes, adapted for the broadband generation.
For more details visit www.RememberWhenPBX.com or share your recollections via the Twitter hashtag #RWPBX.
About Metaswitch Networks
Metaswitch Networks is a leading provider of the software that powers a whole new generation of communications services, and the solutions that fuel the rapid migration to all-IP architectures. Hundreds of network operators worldwide defend, extend and brand their business by building on Metaswitch to deliver a reliable, scalable, and immersive communications experience. For more information, please visit www.metaswitch.com.