REDtone Sets the Tone for Virtualized Unified Communications Services, Built on Metaswitch

Leading Malaysian service provider takes full advantage of virtualized network functions (VNFs) to redefine business models and customer expectations

Network software provider Metaswitch Networks® today announced that REDtone, a leading integrated telecommunications and solutions provider in Malaysia, is building their real-time cloud communications portfolio on Metaswitch’s virtualized business communications, session border controller, call switching and service analysis functions. The commitment to building a fully virtualized solution is enabling REDtone to test, offer and support new services, more quickly and cost-efficiently than traditional models have allowed.

“Metaswitch’s virtual network functions, running on our off-the-shelf virtualized platforms, enable us to outpace and outperform incumbents when it comes to bringing new business services to market,” said Lau Bik Soon, REDtone Group CEO. “Not only can we now deliver advanced unified communications capabilities to our customers, but we also have a platform for agile service innovation that is freed from vendors’ traditional hardware dependencies and lengthy release cycles.”

Founded in 1996, REDtone International Bhd. is purpose built to offer a comprehensive range of telecommunications services, managed telecommunications network services and industry digital service. With its key revenue generated from the sale of voice and data services to government, enterprise and SME clients – all of whom rely on REDtone to deliver contemporary, but reliable, communications services – it was imperative that REDtone continue to set the bar on service functionality, while minimizing their own time to market and business costs. As such, REDtone is taking full advantage of Metaswitch's virtual network functions: new services can be tested by standing up small virtual instances on existing, standard servers; features can be introduced sequentially, and cost-effectively; deployed services can be scaled instantaneously; and no software functions or customer applications are left stranded by proprietary hardware end of life, or unforeseen performance constraints.

In order to achieve these benefits, REDtone is deploying a full suite of Metaswitch’s virtualized network functions including the MetaSphere Multiservice Telephony Application Server (MTAS), Service Assurance Server (SAS) (for deep data mining and service management), Perimeta Session Border Controller and Accession Communicator (for desktop/mobile unified communications and collaboration).

“Progressive providers like REDtone are deploying virtualized network functions to remain at the forefront of global telecommunications transformation,” said Ray Tseng, Metaswitch’s VP of sales, APAC. “We are extremely pleased to have been selected by REDtone as the foundation for accelerating the innovation required to support their rapid growth and to stay ahead of incumbents in the highly competitive Malaysian business services market.”